Tell us about your business (see our areas of interest below). Why you are going into the business and what issues or problems you wish to solve? Share the business’s proof of concept, pilot model, and/or validation surveys if any.
Describe your value proposition. What makes your business proposal unique? What products and/or services is your business providing and how will it address the purpose you wish served? How does it create value for your target customers?
What processes (or production processes if any) will be involved? How will you run your operation?
Tell us about your market. Who are your target customers and where is the Market? What are your marketing plans? How do you plan to penetrate the market? Which marketing channels will you be using? How will you sell your products and/or services?
How will you source your raw materials and other resources like Labour which you will need?
Who are your competitors? What is the total available market, target market, how will the market evolve in future? What do your competitors offer? How sustainable will your competitive edge be? What are the risks? How do you plan to minimize them? Provide a SWOT analysis.
Provide your financial projections. Show your revenue, expenses, and cash flows? How and when will you break even? How will you make returns on investment above your expenditure stream?
What opportunities, such as export, creating employment and so on, will your business present?
How will the business be managed? Who are your team members and partners? What experience and/or skills does each member or partner bring to the business?
What are your current milestones in the business (if any)? Is the business already established? What stages of development are needed? What short-term and long-term goals have you set?
How much funding do you require for your business?
Tell us what your plans are if you eventually get the Angel Fund Initiative (AFI) Support and how would you channel it to develop your business?
