AKAMU+ is a product desired to meet this need for demand by locals but with the addition of nutrients such as Vitamin D and Calcium in powder form to bolster the nutrient composition as well as the sales of the product. The aim of every business is to attain a state of profitability and remain profitable. Akamu+ project from all figures shown proves not only viable over a short period but actually sustainable considering the strategy Serith limited is willing to employ. With a lean start-up budget, the project can be manage to profitability within a short period after which the company can aim for expansion and launch of other line of processed agricultural products.
The consumption of corn pap cut across the different social-economic status, age groups, gender in Nigerian as it is generally an African meal. AKAMU+ as an innovation product is targeted at the mass market; particularly people with Nigerian cultural background living in the urban and rural communities within the shores of Nigeria and abroad. Families with particular interest in easy-to-prepare yet well nourishing and affordable meals, low- to –medium income earing mothers with particular interest in affordable yet very nutritious easy-to-prepare meals for their babies.
During the 19th century a profusion of charitable organizations emerged to alleviate the awful conditions of the working class in the slums. The Labourer’s Friend Society, chaired by Lord Shaftesbury in the United Kingdom in 1830, aimed to improve working-class conditions.
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